Food Consulting by Full Heart Hospitality, Creative Food And Beverages

hospitality

We are an innovative food, beverage, and hospitality consulting company dedicated to creative and sustainable solutions. We offer expertise in creative development and operations management to enhance the people, product, and guest experience. Allow Full Heart to be your partner in supporting and cultivating your enterprise’s brightest days ahead.

Passion. Purpose. People.

about

Full Heart is a food, beverage and hospitality consultancy group that provides leadership initiatives, systems and proprietary tools that support companies large and small in achieving their goals.

By working alongside your team, Full Heart helps you achieve operational excellence by establishing and implementing best practices in all areas of your business. Together, we collaborate and effect change that is both viable and sustainable. Our unique holistic approach to problem solving defines our model.

Your company is perpetually seeking innovative ways to control costs, accelerate products to market, streamline innovation and be an industry leader in a rapidly changing marketplace. Whether you are trying to create efficiencies in product development and operations, meet and exceed sales and margin goals, or develop and deepen company culture, Full Heart Hospitality can help you achieve these goals.

We’ve done it all, from independent restaurant operations to multi-unit QSR to 5-star luxury resorts. Our combined 50 years of food, beverage and hospitality expertise ensures that whatever your needs are, Full Heart Hospitality can turn your dreams into reality.

Full Heart Is Designed To Be Your On-Demand Expert And We Are Ready For The Call.

JASON ROSE MATT JENNINGS

Jason Rose

Jason is the co-founder and president of Full Heart Hospitality. He brings his deep passion for all things food and hospitality coupled with more than 20 years of industry experience to Full Heart. Jason has been an Executive Chef for over 15 years, including developing renowned menus at Truc in Boston, The Carneros Inn in Napa, Wayfare Tavern in San Francisco, Ram’s Gate Winery in Sonoma and Whole Foods Market. Capitalizing on his expertise in the restaurant industry, he became a Culinary Director, building a portfolio over the past decade for a broad range of hospitality groups including the Bi-Rite Family of businesses in San Francisco, Dean & Deluca worldwide, The Tyler Florence Group, The Delfina Restaurant Group, and the groundbreaking food incubator La Cocina. Branching out from all things culinary, he has a wealth of understanding in the development and management of manufacturing, grocery, prepared foods, systems development, labor optimization, and financial strategy.

team

JASON ROSE
MATT JENNINGS

Matt Jennings

Matt is the founder of Full Heart Hospitality, an award-winning chef, restaurateur, author, and life-long disciple of hospitality. Matt has had a number of his own culinary outposts, including the beloved Farmstead, Inc. group in Rhode Island and most recently, Townsman in Boston. After consulting for some clients in the Boston area and dedicating his life to wellness, Matt made the decision to pursue Full Heart’s vision full time. Matt is a five time James Beard Foundation finalist, has been recognized by the White House, Food & Wine Magazine, The New York Times, The Mother Nature Network and is a Certified Workplace Wellness Coach as of 2018. A focused creative, Matt has been cooking since he was 14 and he brings the same passion and zest for the business- that which helped make his own establishments so successful- to every Full Heart partnership. His expertise lies in culture creation, creative concepting, team enrichment and systems analysis.

services

Full Heart creates fully customizable programs for enhancing your company’s reputation, and executing on your opportunities.
We are collaborative, creative and confidential. Our distinct areas of focus are:

CREATIVE CULINARY

full heart hospitality: product innovation

Concept creation and development
Recipe development
Menu development and design
Workshops, events, demonstrations, and tastings
Product sourcing

DESIGN & OPERATIONS

full heart hospitality: operational excellence

Production optimization
Functionality analysis
Operational strategy and planning
Kitchen and bar design/layout
Equipment selection
Vendor management

FINANCIAL MANAGEMENT

COGS analysis and strategy
Pricing strategy
Budget writing
Profit and loss, balance sheet analysis
Labor analysis and recommendations

PEOPLE

Team mentorship and development
Leadership training and workshops
Wellness initiatives and programs
Speaking engagements
Culinary community networking

BRAND & MARKETING STRATEGY

Strength Weakness Opportunity Threat analysis
Branding: creation, identity, and rebranding
Marketing strategy
Web and social media: structure, content, and execution

clients

Our partnerships define us.

testimonials

Here’s what our clients are saying about partnering with us:

“We had the good fortune of working with Full Heart Hospitality on a range of services across our portfolio from culinary identity work to new concept development and execution. Jason has the rare gift of thoughtfully balancing the art and science of our industry and never shies away from the tough work. He always has his “owner cap” on. While creating an innovative and distinctive menu, Jason will simultaneously craft a process to operationalize the menu through SOPs, training, and FOH education. Outside of the services FHH provides, Jason is a humble and passionate leader who inspires the team to do better each day and was a pleasure to work with.”

– Benson Wang | Founder & CEO | Palm House Hospitality | The Flamingo

“Full Heart Hospitality provided Dunkin’ Brands with a comprehensive skill set focused on creative solutions for our Culinary Innovation team- namely their work on the ‘BFY’ or ‘Better For You’ menu category. They were engaged and enthusiastic and brought some great concepts, insights and strategy to our team”.

– Tony Weisman | Chief Marketing Officer | Dunkin’ Brands International

“Full Heart Hospitality contributed greatly to the creation of a game-changing concept for Newport Restaurant Group. Jason and Matt bring a refreshing outside perspective for any organization and their dedication to solutions for food and beverage companies is first rate. Full Heart crafted a beautiful menu for our concept Bar ‘Cino and this important project was realized successfully with their valued input.”

– Casey Riley | Chief Operating Officer | @ Newport Restaurant Group

“When building Besharam early on I was aware I had little room for error, which is why I am so thankful for Full Heart Hospitality. They worked alongside me at each stage of my business, and their expertise was instrumental to my success. But more than the pragmatic work, they shared personal encouragement when I needed it. Thanks to the help of Full Heart Hospitality, I know now with full confidence how to lead my staff using Full Hearts clear guidelines.”

– Heena Patel | Chef / Owner | Besharam Restaurant

“Jason Rose, Matt Jennings, and the team at Full Heart Hospitality bring their experience, passion and unrelenting drive for excellence to everything they do. Whether they are reshaping an incumbent player or helping to dream up a greenfield opportunity, Full Heart is right in its comfort zone. These are partners of the best kind. They amplify great ideas; bring their network to bear so that you are always working with best in class talents; and never yield on what is best for customers, existing and new.”

– Trevor Cornwell | Founder | CEO & Founder | GuestHouse Corp

“Daiya worked with Full Heart for the Global Plant Based Foods Summit in Napa, California. The recipes and demonstration they provided were delicious and extremely well received! It is obvious that the passion, knowledge and technical ability the company possesses for the R&D process is unparalleled!”

– Chriss Montalbano | Director of Foodservice | Daiya Foods

“Jason Rose is the best at what he does, and any food concept would be lucky to have him. I’ve been working with him in a variety of capacities for close to 15 years, but primarily focused on supporting the formalization, growth and ultimate success of talented business owners as they seek economic freedom through their food businesses. Whether it’s kitchen management at a place like La Cocina, restaurant concept development with El Huarache Loco or systems and operational improvement at a place like Besharam Jason focuses on details, executes in action and takes the time to know the people he works with.“

– Caleb Zigas | Executive Director | La Cocina

“We had the pleasure of working with the Full Heart team on several projects over the last few years. We were moving fast and were experiencing all of the challenges that come with rapid growth. Full Heart helped us develop menus that were compelling, efficient, and well beyond our capabilities at the time. They get the art, they get the operational nuance, and they have a deep network of talent from kitchen design to beverage directors that helped us pull our projects together in a cohesive way.“

– Rob Apple | CEO | Ropeswing Group

“I have been a restaurant owner for 40 years and I have to say that I was surprised by how much I had to learn and how much help I received from Jason Rose and Full Heart Hospitality. Full Heart is really a one-stop full service consulting firm. From menu development to cost controls to just plain advice on what direction your food service operation should go, you will not be disappointed with what Full Heart provides. I highly recommend Jason and Full Heart.”

– Ed Rathmann | CEO and Founder | Willow Street Pizza & Main Street Burger

“Full Heart Hospitality curated a beverage project for us and did an outstanding job. The process was enjoyable during the creation phase but most importantly the end result exceeded our expectations. Will use them again for other projects for sure.”

– John Frostad | CEO | Golding Farms Foods

“Full Heart Hospitality has been a welcomed partnership for The Fulham Group, the exclusive licensee for Cuisinart® in the Outdoor Grilling category. We partnered with Full Heart for a month-long social media campaign on @cuisinartbbq designed to promote the Cuisinart Woodcreek 4-in-1 Pellet Grill. Most impressive was their willingness to adapt and pivot the campaign that was slated to launch just as COVID-19 unexpectedly took hold. Many of our initial plans had to be adjusted due to travel restrictions and social distancing. Jason and Matt were extremely flexible and quickly re-worked the #fireuptheflavor campaign to be current and relatable to families staying at home and grilling outside. The end result was a substantial increase in social media followers, strong content engagement and additional campaign awareness through media exposure.”

– Lois Glasgow & David Faulkner | The Fulham Group | Cuisinart BBQ

“Full Heart Hospitality made our transitions before and during Covid easier and even profitable. Jason’s attention to the operations and management of our businesses was invaluable. As an owner/operator who does everything from marketing to HR, having his advice and attention was comforting. We highly recommend working with Full Heart.”

– Joy & Greg Margolis | Owners | Corner Table Cafe & Nantucket Culinary

connect

Full Heart is interested in shifting the paradigm for skills based consultancy in food service. Join the conversation. Sign up for our mailing list here. We promise the content we deliver to your inbox will be thoughtful and only occasional.

Jason Rose
Email: jr@fullhearthospitality.com